By Olivia Morley - OMD4 Makeup & FX
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Western Canada Fashion Week - Collections
Western Canada Fashion Week - Fantasy Night
Western Canada Fashion Week - Global Collections
How To: Sultry Evening Out


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MUA MAG Article #2

Featured Article

Beauty Beware
The Financial and personal toll of knockoff cosmetics 

Counterfeit cosmetics have become one of the cosmetics industry's biggest headache. A tidal wave of bogus products are flooding the marketplace, and it seems no one is immune. M.A.C, Benefit, Nars, Urban Decay and Bobbi Brown cosmetics are just a few of the top brands that have been knocked off.

Diversion is another problem plaguing in the industry. It's a term used to describe any product offered for sale at an outlet that is not authorized by the manufacture.

Western Canada Fashion Week - Collections

IMAGE: Steve Edgerton (Beth Anne Couture)
Western Canada Fashion Week


Edmonton, AB
September 20, 2016

Beth Anne Couture - Penhold, AB
Mister Cosmetics - Edmonton, AB

Night five at Western Canada Fashion Week in Edmonton gave us lavish dresses, sexy menswear and a fierce lipstick line.

The showcase at the ATB Arts Barn that night was short, but super sweet.

Beth Anne Couture

Fabric, fabric and more fabric.  The luxurious larger-than-life dress from Beth Anne Couture could easily be seen strutting the red carpet at any star-studded gala.

Western Canada Fashion Week - Fantasy Night

Western Canada Fashion Week
Fantasy Night


Edmonton, AB
September 19, 2016

Michael Oritz -The Flowbot
Firefly Theatre & Circus
Paragon of Designby Skrocki/ Lewis Mayhem

Day Five of Western Canada Fashion Week in Edmonton was Fantasy Night.  It was a night of creativity, costume and audacious whimsy.

As a true artistic showcase, the folks at Western Canada Fashion Week gave us more than just wearable art.  The evening started with an almost hypnotic performance by Michael Oritz aka "The Flowbot".

Western Canada Fashion Week - Global Collections

Western Canada Fashion Week
Global Collections
Edmonton, AB
September 18, 2016

Kilele Creations- Edmonton, AB
Africstyle Fashion- Edmonton, AB
Designerz Den- Calgary, AB
Aman Couture– Edmonton, AB

The OMD4 team was at the ATB Financial Alberta Arts Barn for night three of the fall showing of Western Canada Fashion Week. Global Collections night never fails to amaze with luxurious fabrics, a myriad of colour and plenty of patterns.

I'm not the type to rave about everything I see.

How To: Sultry Evening Out

Night Makeup Look

While a day look should be clean and subtle, your look for stepping out on the town can be bold and sultry.

You start by doing the same steps as you would for aday lookuntil you get to the part where you will contour your cheeks.  At this point use a light tan colour and place your brush along the cheek and top of your ear.  If you lightly shade that area, it will give you the appearance of cheekbones. 

Apply a blush to your cheeks with a more natural colour.

Memory Monday: MAC Pro Class

MAC Pro Class with Victor Cembellin

You've heard of Throwback Thursday, well this is Memory Monday and I'm going back to before I went makeup school and before I became a Sephora girl.

In 2010, I moved to Vancouver to go to theBlanche Macdonald Centre, but before my courses began I took a M.A.C Pro class withVictor Cembellin.

Not only is Victor Cembellin hilarious, he is also very talented. He talked a lot about trends that were going on at the time.

Product of the Month - Smashbox Primer Oil

Product Showcase

Finish Primer Oil - $49.00

This product showcase comes direct from the Sephora website.  It and others can be found

What it is:

"A primer with the luxury of a face oil, infused with a blend of 15 essential and lipid-rich plant oils to moisturize the face for seamless foundation application and a dewy, youthful finish."

What it does:

"This revolutionary primer preps your skin for makeup in two different ways: it sits on top of the complexion to smooth its texture, while it absorbs directly into the skin to hydrate and boost moisturization.

How To: No Fuss Day Look

No Fuss Day Look

Everyone's version of day makeup is different.   Many people wear a more bold evening look in the day, I know I have.  For this blog we will stick with a very simple look that keeps true to your natural beauty.

TIP: Blend, Blend, Blend!  There is nothing worse than having sharp harsh lines when you walk out the door.  Make sure you blend upwards or you will make the eye droopy. Only Hugh Grant can pull that look off.

Western Canada Fashion Week - Celebrity Collections

Image: Donna Lynn Photography; Designer: Daniel Snow

Western Canada Fashion Week
Celebrity Collections
Edmonton, AB
March 31, 2016

Image: (Top) Lindsay Thompson (Elina Ten); (Bottom Left to Right) Grex Photographic Visuals (Melany Rowe); Paula Kreba (Malika); Paula Kreba (MIO/ Mister)Mister Cosmetics &MIO - Edmonton
Daniel Snow– Edmonton
Baluevs Fashion Studio– Edmonton
Melany Rowe– Edmonton
Elina Ten Eco Couture– Ontario
Malika– Calgary
Tugce Yavas– Istanbul, Turkey

What a wonderful night to end an outstanding week of fashion, imagination and talent atWestern Canada Fashion Week.  Friday night's show didn't disappoint.  Each collection made use of a variety of fabrics, a diverse group of models and a great big helping of creativity.

Western Canada Fashion Week - Collections

IMAGE: Donns Lynn Photography; Designer: Mark Abenir (Averynthe)

Western Canada Fashion Week - Collections

Edmonton, AB
March 29, 2016


Trippy Hippy– Brooks, AB
Madame Nadine Jewelry– Cold Lake, AB
Pari Chehrehsa– Calgary, AB
Averynthe – Calgary, AB

Back at the ATB Financial Arts Barn in Edmonton's Old Strathcona for another night of fashion, fun and whimsy.

Trippy Hippy Clothing - Brooks, AB/ London, UK

Tuesday night's show opened with an explosion of colour courtesy of Victoria Patterson's funky, off-the-wall knitwear.